Muentel

In many countries, though the number of mobile users is high,  Value added services (VAS) have not taken off in a big way.  This is because though the content providers spend a lot of time and effort developing content for the mobile phones,  they are unable to deliver it to the end users unless they have a tie up with the telecom companies.  In many countries, the content providers get as little as 30% of the revenue they generate.